Senior commercial leader in iGaming — building affiliate programs, strategic partnerships, and VIP portfolios that grow for years, not quarters.
From crypto-native casinos to Tier-1 exchanges and hardware wallets — a decade of relationships with the brands moving iGaming on-chain.
Fernando Larguia is an experienced iGaming professional with more than nine years of experience in affiliate marketing, strategic partnerships, business development, and VIP management.
Throughout his career, he has built a reputation for creating strong commercial relationships, identifying growth opportunities, and helping companies expand across international markets.
Fluent in the operational, commercial, and human dimensions of the industry — comfortable in the boardroom and in Telegram DMs at 2 AM when a deal needs closing.
Every phase deliberately compounded on the last — support taught the product, VIP taught the player, affiliate taught the commercial, and business development brought it all together.
Started at the operational core — support, payments, and the daily texture of how players move through a casino product.
Managed high-value players end to end. Learned that retention is a discipline, not a department.
Moved to the commercial floor. First deals, first negotiations, first taste of what a portfolio can compound into.
Built out the affiliate & partnerships function. Systems, hiring, quarterly planning, and owning the P&L.
New markets, new channels. Full end-to-end deal-making across Tier-1 markets across LATAM and Europe.
Focus on long-horizon relationships with operators, networks, and creators — structured for years, not quarters.
Owns strategic partnership strategy across Tier-1 markets across LATAM and Europe — sourcing, structuring, and stewarding relationships with operators, networks, streamers, and communities.
Led new-market business development end to end: opportunity mapping, commercial modelling, negotiation, and go-live across regulated and emerging geographies.
Built and led the affiliate & partnerships function — team, systems, and portfolio. Owned P&L across CPA, RevShare, and Hybrid structures.
Scaled a top-performing affiliate cohort. Introduced structured onboarding and hybrid deal frameworks that lifted retention and long-term partner value.
Recruited, activated, and grew affiliate accounts across LATAM and Europe. Learned the craft of commercial negotiation and long-horizon relationship management.
Managed a book of high-value players end to end — personalized onboarding, retention, and loyalty. Grew player lifetime value through disciplined relationship-building.
Ground-floor experience across support, payments, and player journeys. Operational literacy still underpins every partnership and VIP decision today.
Recruitment, activation, and optimisation across SEO publishers, streamers, and communities — with account management that keeps top affiliates renewing.
Commercial relationships with operators, affiliates, suppliers, and creators — structured so both sides have incentive to invest for years.
Identifying new markets and channels, then translating opportunity into signed, funded, live deals with clean commercial terms.
CPA, Revenue Share, and Hybrid agreements — negotiated to align long-term incentives, protect margin, and survive market cycles.
Market entry and localization across Tier-1 markets across LATAM and Europe — with the sensitivity to know what actually travels between regions.
KPI tracking, cohort analysis, and reporting rhythms that turn dashboards into decisions — and decisions into renewed contracts.
VIP is where the industry's economics compound. Building a program that scales requires equal parts behavioural data and personal attention — and the judgement to know when to lead with which.
First 30 days set the trajectory. Structured, human, and unmistakably premium.
Behavioural data translated into moments of care — not campaigns.
Programs that reward the right behaviours at the right cadence for the right player.
Disciplined communication rhythm that protects lifetime value without noise.
Business development in iGaming is a full-stack craft — market intelligence, commercial modelling, negotiation, and the operational judgement to close the deal and make it work post-launch.
Built strong relationships across international affiliate networks.
Negotiated successful commercial agreements across CPA, RevShare, and Hybrid.
Supported business expansion into multiple international markets.
Developed affiliate acquisition strategies from cold outreach to onboarding.
Represented businesses at international iGaming and affiliate conferences.
Managed high-value commercial partnerships across multi-year horizons.
Regularly on the floor at the industry's flagship conferences — meeting operators, affiliates, providers, and creators face to face. Open to panel discussions, closed-door roundtables, and private partner dinners.
One of the most consistent operators I've worked with. Every deal has been structured to work for both sides long-term — that's rare in this industry.
Open to introductions with founders, operators, allocators, and brand teams building at the intersection of iGaming, technology, and international markets.